Leading design and strategy across concurrent client engagements, setting the design direction and owning the client-facing design relationship. Directing designers on each engagement and pairing UX, UI, and product thinking with commercial context from discovery through delivery.

• Google Store, global e-commerce. Design lead on a flagship retail workstream, delivering page patterns, content systems, and UX into a live global storefront. Partner directly with Google product and brand teams, working inside their design system and review process, and hold the design bar across a high-volume commercial surface.
• Healthdirect Australia, 1800MEDICARE ChatGPT app. Design lead across clinical triage, service finder, and health knowledge. Defined eight guardrail principles and the evaluation criteria behind a QA harness now used for every release, and negotiated clinical thresholds with the health service's medical director and clinical analytics lead.
• Zimmermann. Leading discovery on a clienteling problem spanning online and in-store, where the customer relationship is fragmented between channels. Used coded prototypes early to pressure-test directions with retail, digital, and brand stakeholders before recommending a path.
• UNSW College. Leading discovery and design strategy for the student-facing platform, mapping the student journey and setting the design and content approach the build teams are taking forward.

Lead end-to-end product design initiatives for Fortune 500 clients. Work includes design systems, AI-powered workflows, UX strategy, user research, and interaction design. Facilitate discovery workshops and co-design sessions with cross-functional stakeholders. Define product requirements and align technical execution with business goals. Mentor design teams and establish scalable design practices across multiple client engagements.

IAG (NRMA, CGU, WFI) · Chroma multi-brand design system

• Led UI architecture and governance for a 12-brand insurance ecosystem. Defined shared frameworks and component patterns in Figma and AEM so each brand could move independently without fragmenting the system underneath.
• Standards and roadmap ownership. Embedded design KPIs and WCAG 2.2 AA standards with 12 brand stakeholders and aligned a two-year roadmap with product and engineering leadership, covering quote journeys and content. Designed the multi-step home and motor quote and buy flows under regulatory and compliance constraints.
• Designed the quote journeys and content page patterns each brand built on, so teams could ship their own experiences without fragmenting the system underneath.

Amazon Web Services · Conversational AI support assistant

• Halved average resolution time with a conversational assistant. Mapped 20+ user intents, designed the conversation flows and validated prototypes with customers, taking real load off the human support team.
• Ran design sprints with data science and engineering to shape the intent model and conversation patterns. Small wording and flow changes made the biggest difference to self-service success rates.

BP · Fuel management web portal

• Replaced SAP and Excel workflows with a web portal co-designed with operators, taking manual planning from weeks to days and lifting operational efficiency by around 40%. Designed the interface through high-fidelity mockups and pattern documentation with front-end engineering.
• Set design system direction through high-fidelity mockups and pattern documentation, working closely with product and front-end engineering to build a usable modern interface.

Atlas Carbon · Grazing management platform (0→1)

• Owned the product end-to-end from a blank canvas. Framed the problem with producers, defined the workflows and information architecture, designed iOS first and then extended to web, and held the quality bar through launch.
• Designed the geospatial interactions: paddock mapping, gate flows and livestock-to-carbon dashboards that turned messy grazing data into decisions a producer could make standing in the paddock.
• Built a WCAG 2.1 AA component library in Figma with variants and tokens mirrored in code, and prototyped in V0 and Claude to test flows with producers before engineering picked them up. Recognised with Slalom's Team Mogul award in 2025 for this engagement.

Practice leadership and people leadership. Led Accelerated Design, Slalom's AI design programme, and was people leader to two senior designers, owning their performance, development, and craft growth. Ran the programme across engagements and coached designers into the workflow rather than mandating it, so adoption stuck after each project ended.

Contributed to the development and expansion of Deakin's UI Design System, partnering with product and engineering teams to design and launch accessible features across student, lecturer, and staff platforms. Conducted user research and usability testing to validate design decisions and improve user experience across key university systems.

• Drove design system adoption to 85% across 4 core platforms and brought visual inconsistencies down by around 30% through additions to the system.
• Cut support tickets by 25% after shipping 10+ accessible features to WCAG 2.1, simplifying key task flows from six steps to three and enabling real-time updates.
• Lifted engagement with key systems by around 15% by running research and usability tests with 50+ staff and students and feeding the findings into product decisions.

Led B2B and e-commerce website projects for major clients, including Upland Panviva, Monash University, and RACV. Delivered UI and interaction designs that improved usability and customer engagement. Partnered with cross-functional stakeholders in discovery workshops to shape digital strategies and ensure alignment with business goals.

• Improved usability and customer engagement across multiple industries by leading B2B and e-commerce projects for Upland Panviva, Monash University, and RACV, delivering UI and interaction designs supporting diverse user bases.
• Enabled measurable conversion improvements by delivering responsive UI systems and interaction flows informed by analytics and customer testing through data-driven design decisions.
• Ensured alignment with business goals by partnering with cross-functional stakeholders in discovery workshops to shape digital strategies that met user needs and client objectives.